Article by Anthony Alaniz. Video courtesy of BMW.
BMW commercials are almost always particularly fun, playing to the enthusiasts that keep the brand alive with copious amounts of hooning, tire smoke and plenty of sideways action, regardless if it’s real or not. The German automaker’s latest two-minute ad turns a European roundabout into the perfect M235i playground. Five arrest-me-red BMWs race around performing drifting tricks and high-speed antics while a crowd of surprised onlookers gawk and record the action.
The two-door sports cars rocket around in perfect unison before two of the cars pull a 180 degree turn, drifting in the other direction against the three other cars. Talk about precision driving. Power for the M235i comes from a turbocharged 3.0-liter, inline-six engine producing 320 horsepower and 330 lb-ft of torque. All that power makes putting the stout car into a drift easy. They slip, slide and fall back into line following one another like baby ducks.
They park in a single-file line, all pulling 180-degree turns before taking off again. Then one car hurdles around, drifting between four of the cars that got in place just as the lone car came around the roundabout. The commercial has action, stunts, and an attractive female officer who "coordinated” the event before making one driver a particularly happy guy by climbing into his passenger seat.
This is not the type of car concerned with what is right and politically correct. No, this car is what highlights the naughtiness that is BMW, and that the company still builds some of the best sports cars. Drink up.