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Dream to Perfection: The HRE Open House 2013

hre open house 2013 egarage porsche
 
Article by Ryan Randels. Photography by Ryan Randels and Nick Kouris.
 
When you think about performance wheels, what comes to mind? Is it Rays Engineering or Volk Racing? How about BBS? Or Advan? For many, HRE Performance Wheels is the answer. Just about every motosports event we've covered this past year has had more than half of the serious contenders sporting a set of HRE wheels. World renowned for their in-house research, design, and manufacturing processes, HRE yields some of the industry's most aesthetically pleasing and properly engineered lines of performance alloys. So when HRE announced their second Open House at their manufacturing plant in Vista, California, it was quickly placed on our schedule as a "must-attend” event.
 
hre performance wheels open house 2013 hre performance wheels booth
 
hre performance wheels open house 2013 lamborghini gallardo cadillac cts-v nissan r35 gt-r audi s5
 
hre performance wheels open house 2013 mclaren m4p-12c on hre wheels
 
hre performance wheels open house 2013 overview
 
hre performance wheels open house 2013 hg motorsports c63 amg and land rover
 
hre performance wheels open house 2013 hg motorsports lamborghini
 
hre performance wheels open house 2013 akropovic ferrari 430
 
hre performance wheels open house 2013 falken tires ae86
 
hre performance wheels open house 2013 falken tires toyota ae86 engine shot
 
hre performance wheels open house 2013 liberty walk lb performance bmw m3 mfest
 
hre performance wheels open house 2013 liberty walk lb performance bmw m3
 
hre performance wheels open house 2013 egarage ford shelby cobra vintage
 
hre performance wheels open house 2013 prestige imports boat
 

Given that this was HRE's open house, it was safe to assume that we would be able to steal a glimpse into the "behind the scenes” side of the operations. But when they rolled open their huge loading dock doors, nobody could be prepared for what was inside.
 
 
hre performance wheels open house 2013 custom n' chrome fully modified and built ford mustang
This Creations n' Chrome Ford Mustang was the first thing when you walked into the warehouse from the back lot. Absolutely stunning and flawlessly executed build.
 
hre performance wheels open house 2013 creations n' chrome fully built and modified ford mustang engine shot
 
hre performance wheels open house 2013 fast n loud ferrari f40 profile
Some may recall the recently publicized Ferrari F40 build that was featured on Gas Money Garage. Completely totaled, these guys restored this to complete and utter perfection.
 
hre performance wheels open house 2013 fast n loud ferrari f40
 
 
 
As you would expect from any world-class manufacturing facility, the HRE warehouse was an engineer's wet dream. Massive five-axis CNC machines towered above the visitors with technological prowess, while gangs of router and lathe bits waited patiently for their next block of alloy. You could literally walk from one end of the warehouse to the other and follow the assembly-line process from start to completion.
 
 
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hre performance wheels open house 2013 warehouse shot 4
 
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Everything from the forging process to the prep, finish, powder coating, and testing is completed in-house. The only components not made at HRE's California location would be the three-piece assembly bolts made exclusively by ARP, the Carbon Series barrels made in Germany, and HRE's FlowForm wheels made in Japan. And with the three-story shelves full of product, we fully believe that statement.
 
 
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hre performance wheels open house 2013 warehouse shot 7
 
hre performance wheels open house 2013 warehouse shot 7
 

Compared with last year, this event has grown substantially. What once took up the entire front lot of the facility (which was a feat in itself) now occupied every space around the entire complex. Cars mobbed the lots before 9 a.m., and many were even turned away because they didn't meet certain criteria. Even though an HRE event, wheels of all types were put on show by the vehicles present. From pure track cars to slammed show cars to luxury and exotic cars most of us only dream of, we spent hours gawking at the talent.
 
 
hre performance wheels open house 2013 bugatti veyron goldrush rally jp logiestics
Every time we see a Veyron on the streets or in public we're reminded of it's shear size.
 
hre performance wheels open house 2013 shift-s3ctor crew
We were lucky enough to meet up with our friends and crew from Shift-S3ctor. Probably brought the biggest entourage at the event!
 
hre performance wheels open house 2013 shift-s3ctor lotus elise
 
hre performance wheels open house 2013 targa trophy acura nsx subaru wrx sti hgms shift-s3ctor c63 amg
The guys from Targa Trophy also were present with a great showcase. We look forward to covering their next event at the end of July.
 
hre performance wheels open house 2013 targa trophy acura nsx
 
hre performance wheels open house 2013 slammed matte blue audi on bbs wheels
 
hre performance wheels open house 2013 slammed vw gti on red wheels
 
hre performance wheels open house 2013 porsche and toyota supras
 
hre performance wheels open house 2013 toyota supra mkiv
 
hre performance wheels open house 2013 stanced audi
 
hre performance wheels open house 2013 audi on ag wheels
 
hre performance wheels open house 2013 huge group of audis
 
hre performance wheels open house 2013 stanced infinity g35 slammed
 
hre performance wheels open house 2013 row of modified bmw's
 
hre performance wheels open house 2013 subar brz auto fashion
 
hre performance wheels open house 2013 ford mustang chevy camaro
 
hre performance wheels open house 2013 green e92 bmw m3 on volk te37
Remember this icon from MFEST 2013? Because we sure do... Was part of the Skittles crew (affectionately named by Team Revv).
 

Local high-end dealers created pseudo-showrooms, while some of the most well-known performance shops set up showcases to display their latest work. If you're a major player in Southern California, you made an appearance one way or another.
 
hre performance wheels open house 2013 bbi autosport porsche on white hre wheels
BBI Autosport brought out a few gems including this gorgeous 964 (?),
 
hre performance wheels open house 2013 bbi autosport toyo tires targa trophy porsche
 
hre performance wheels open house 2013 stanced subaru wrx on hre wheels
One of the few Subaru's we saw but nearly perfect execution on the stance.
 
hre performance wheels open house 2013 lamborghini ferrari on towing
 
 
hre performance wheels open house 2013 accuair slammed cadillac cts-v
Accuair went all out with their booth at the event featuring the BMW from SEMA along side the unveiling of this Cadillac CTS-V wagon on full-drop.

All in all, what originally was just thought to be an open house "let's check out your business” is now considered to be a true-to-form Event. And we really shouldn't have expected anything less from none other than the HRE Performance Wheels!
 
 
hre performance wheels open house 2013 moped
 

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Twilight6/26/2013

Amazing Photos- Killer Rides

HRE Wheels6/27/2013

Thank you guys so much for the awesome pics and write-up!

Rockysds's Profile Image
ROCKYSDS7/3/2013

Right on guys!