It all started out as a simple idea; an idea that would spiral into something amazing. We picked a set of locations that were easily accessible, assembled a small team of automotive photographers and videographers known as #TeamRevv, and set out for an adventure. What was originally an idea focused on capturing original, exclusive and exceptional content has morphed into something more along the lines of a social experiment. An experiment where the subjects aren’t just highly modified cars, but also the personalities, the locations, the crews, the meets, the nightlife and the car culture at large. The way we capture this experiment is what makes it unique. The photography and film that allows us to pass on our experiences. Welcome to the first #ModLife Tour. The first of many.
The SEMA organization is known for hosting its annual show in the land of excess, Las Vegas, Nevada, the most important aftermarket and tuner industry event of the year. Enthusiasts and companies from across the world await event coverage to get a preview of the latest and greatest from the aftermarket industry. As an industry only event, the tuners and fabricators present the best of what they build, manufacturers show off their innovation and latest products, while buyers from all over the world congregate, looking to promote the next best thing in their showrooms.
Welcome to day two of our continued coverage of the 2013 SEMA show from the land of excess, Las Vegas, Nevada. If you’re reading this article, there’s a good chance that you’ve already run through our day 1 coverage, featuring what SEMA is and why it’s one of the most important and celebrated industry-only events for the automotive world.
The SEMA (Specialty Equipment Market Association) show is the epitome of the automotive aftermarket industry with exhibitors bringing only the best to show off their craft and design while giving the market a glimpse well into the future. With over 130,000 participants and 2,500 exhibitors from 130 countries, the show truly reaches all corners of the globe. The industry has been preparing and anxiously awaiting its arrival all year and the whole world is watching, business and enthusiasts alike. This is our day one coverage highlighting some of the more popular SEMA builds and platforms.