The only setting for an event with the magnitude of the SEMA (Specialty Equipment Market Association) Show is a place where extravagance and excess reign supreme: Las Vegas, Nevada. If you’re reading this article, there’s a good chance you’ve heard of and grasp the significance of the SEMA Show; for those poor souls oblivious to this annual automotive spectacle, prepare to be floored.
Benz with a 2JZ swap in the Nitto booth
Classic Beetle sitting next to the current Beetle at FMS Automotive
Beautiful Giovanna Bentley
Sweet satin M6 sitting on Toyos
Fresh Challenger sitting in the Continental Tires booth
Slammed Rauh-Welt Porsche looking great
First Supra of the show looking sexy as always at Dots Tuning Wheels stand
DSport 240SX engine bay looking clean
Fresh classic wagon
Sick shot of a Ben Sopra design GTR
Scion team racer Kenshiro Gushi
For 46 years, SEMA has represented the vanguard of automotive technology by showcasing the newest, cutting-edge products available from the biggest names in the industry. This trade-only show is held at the 3.2 million-square foot Las Vegas Convention Center (LVCC) on Paradise Road. With media passes swinging from our necks, Team Revvolution crossed the threshold into the Promised Land.
Heavily modded Raptor sitting on a bed of nails
Crazy mid engine Mustang called the Mach 40 at the Valspar booth
Clean Audi R8 with a wide body kit
Best pool table of the show, brought to you by Ford
Throwback Corolla running Enkeis
Closeup of the Volks on the GTR sitting in the Rays Wheels booth
Angry shot of the GTR in the Rays Wheels booth
Army green 911 with an insane twin turbo kit
Beautiful pearl satin blue Aventador rolling on Forgiato wheels
Beautiful lines on the Rays Wheels GTR
Jacked up Tundra looking sick
Fresh Yellow 458 with matching Giovanna Wheels CONTINUED...
Experiencing the scope and sheer volume of the SEMA Show can be disconcerting at first, but the excitement is just like being a kid on Christmas morning – except you don’t get to keep any of the presents. As we ventured into the Racing & Performance segment, it was difficult to control the overwhelming urge to run wild through the booths, filling our backpacks with forged pistons and BorgWarner turbochargers.
Ultra clean undercarriage shot of an old school truck
Gorgeous Fatlace at the Falken Tire booth
Crazy Evasive FRS at the Scion Tuner Challenge
Beautiful Aventador, it can be yours for the low low price of $499k
Its so sunny here in Sema!
Close of up Rays Wheels
One more shot of the Ray Wheels GTR. The view most of us are likely to see on the track.
Dope Mustang sporting a custom tube frame rad support
Insane Underground Racing Twin Turbo R8 at the Nitto booth
Orange wheels making the R8 pop at the Hankook booth
Some cool Simpson helmets
Clean Team Perrin FRS
The intense lighting, combined with the gleam of perfectly-welded exhausts and blinking electronic gadgetry, creates a stunning automotive kaleidoscope; everywhere we looked, there was something made of carbon fiber. Even though SEMA divides the exhibits into categories, some of the rooms seemed to go on forever.
World's first one piece carbon wheels. 15lbs for a 19" rim!
Closeup of the insane supercharger on the Mustang Mach 40
Fresh Lincoln straight out of the Entourage intro
The engine bay of this STI cannot be more shaved
Sick Maclaren on Toyos
Fresh set of 32” Lexani wheels
"Gangsta" brushed aluminum Murcielago
Beautiful set of ITBs all made in Amurrica
Dubbed out SL63
Riveted on fender flares says Lambo means business
Sweet looking satin pearl C63 Benz
As expected, the Scion FR-S, Subaru BRZ and Nissan GT-R were the stars of this year’s show, while Ford, GM and Mopar took up an impressive amount of real estate. The lower south hall of the Convention Center was almost completely occupied by the Wheels & Accessories section and the Global Tire Expo, put on by the Tire Industry Association (TIA).
Beautiful shot of the inner workings of a gear box
At first glance you wouldn't know this Mustang had a 850HP engine in the rear
Beautiful 2013 Dodge Viper profile
Perfect view of the DSport R33 engine bay
That's right a CRX made it to SEMA at the GTR Racing wheels stand
Clean Audi RS6 sporting a set of Pirellis
DJ Baby Chino scratching the records like a champ at the Pioneer booth
Beautiful paint job on this classic step side pickup
Slammed Mustang wearing a set of fender flares well
Beautiful satin blue Benz with a widebody kit
Some gearhead diamonds CONTINUED...
Several hours of exploring the cool, carpeted interior of the building prompted us to switch things up and see what was happening outdoors. Blazing sun and heavy bass transformed the grounds of the LVCC into one massive party scene, as throngs of people checked out rows of customized lowriders, SUVs and exotics.
Who doesn't need 20" wheels on their trike?
Cutaway of a Garret turbo
Who needs emissions on a twin turbo Porsche?
Pie cut exhaust for a BMW compliments of GTHaus
Lookin' sexy at the Pioneer booth
Anothedr view of the brushed aluminum widebody Murcielago Sexy FRS sporting the classic Gulf GT40 color scheme
Close up of the cross drilled Brembo rotors and caliper
Stunning pearl satin white Giovanna Wheels Aventador
Awesome race ready RX8
Clean SSR wheels on a M series
Konig’s FRS looking dope CONTINUED...
After processing nearly 1,000 pictures, we selected 88 that we thought were the very best. Stay tuned for continued coverage of the SEMA Show 2012 – day two begins tomorrow! For more live updates and photos, follow us on Twitter AND Instagram @TheRevvolution.
Even the soft top was coated with the Bully Rubber Liner on this Jeep
Close up of the Toyos on this Maclaren
Sexy 2013 Porsche 911 sporting CEC Wheels
Slammed classic wagon looking clean
Closeup of the front splitter on the C6 Vette at the Exedy stand
Another shot of the 2013 Porsche 911 sporting CEC Wheels
Flush classic E30
Classic Camaro at the Optima Street Car Challenge
Topline Wheels Mustang looking clean
Sweet looking satin pearl C63 Benz
Fresh ’67 Camaro rolling on a set of Classic Rev Wheels
Awesome closeup of the all electric Torq Roadster Trike